top of page

About Us

SL Capital was started in 2019 with a focus on becoming a full-service high touch lender to the investor-owned real estate world, with its dedication towards extreme customer service. SL Capital has the ability to lend to many areas including commercial, land, fix and flip, long term rental, multi-family, portfolio lending, new construction and more. We are not looking to be one of the biggest lenders in the industry, but one of the most efficient.

We want to develop ongoing relationships with professionals who enjoy the products we provide. The leadership at SL Capital has been in the lending industry for over 3 years and in the personal real estate investment field for over 25 years. We understand the process that develops into a great loan. It's not the “Just a few clicks and you’re done!” façade that many players in this industry make it out to be. We believe our complete, hands-on approach to the lending process will keep you coming back to SL Capital.

Meet The Team

Sheldon Smith

Founder & CEO
Executive Director of Lending


Sheldon Smith is the founder and CEO of SL Capital. Sheldon started his professional career as an Entrepreneur. He opened his own retail clothing company that grew from a $5,000 investment into what is now a 130-store retail chain that employs 1,000 people. He is also a founder of Evaporcool, a Memphis-based market leader in evaporative condenser pre-cooling for commercial HVAC-R units. Sheldon has 20+ years experience in loan trading, primary and secondary loan financing and investment related products and services. Sheldon has 10 years of experience in private lending, 3 years experience managing private lending with over $300mm in loans closed, as well as 15 years of experience in direct real estate investing. 

Sam Hillyer

Executive Operations Director


Sam Hillyer is the Executive Operations Director for SL Capital. Sam graduated from Christian Brothers High School and then later attended the University of Mississippi. Sam graduated from the University of Mississippi with a bachelors degree in Managerial Finance. 

Jeff Goodwin

Associate Director of Lending


Jeff Goodwin is the Associate Director of Lending for SL Capital and currently works out of Denver, CO; growing SL Capital’s reach and clients across the West Coast. Jeff attended Christian Brothers University, where he played 4 years of collegiate baseball and served as the team's Capitan his Senior year. Jeff graduated from Christian Brother’s University with a degree in Business Administration. 

Garret Smith

Real Estate Loan Coordinator


Garret Smith is a Real Estate Loan Coordinator for SL Capital. Garret graduated from the University of Missouri with a degree is Sociology. Garret is also the founder and CEO of PartServ, an electronic parts supplier in the greater Memphis, TN area. 


Joel Ingram

Real Estate Loan Coordinator


Joel Ingram is a Real Estate Loan Coordinator for SL Capital, currently working out of New York City, New York; growing SL Capital’s reach in the Northeast. Joel attended the University of Alabama, where he studied Mathematics and Musical Theater. 

Anchor 1
bottom of page